TNH 2024 FirstPreneur Entrepreneurship Development Programme: Empowering Innovators

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This initiative aims to stimulate employment, financial prosperity, and startup assistance while also contributing to broader goals such as community impact and financial literacy. Through collaboration, it aims to leave a lasting impression on the entrepreneurial landscape by promoting innovation and sustainability.

Recognizing the transformative potential of collaboration, First National Bank Botswana and TheNeoHub have partnered to introduce The FirstPreneur, a comprehensive two-year program designed to nurture, support, and accelerate entrepreneurs in establishing sustainable businesses. This strategic alliance aims to harness the strengths of both entities to create a synergistic force that expedites the growth of startups, with a specific focus on empowering youth and women.

The overarching vision of The FirstPreneur extends beyond immediate objectives to include job creation, financial growth, and startup assistance. It also strives to contribute to broader goals such as community impact, financial literacy, and the establishment of a robust financial ecosystem for Small, Medium, and Micro Enterprises (SMMEs). Through collaborative efforts, the program aims to make a lasting impact on the entrepreneurial landscape, fostering a culture of innovation and sustainability.


  • Global Trade and Business Development: Explore international markets and broaden your business prospects.
  • Banking and Finance: Gain access to tailored financial insights and solutions with a dedicated relationship manager from FNB.
  • Product Development: Enhance and innovate your product offerings to maximize market impact.
  • Growth Hacking and Marketing: Implement powerful marketing strategies and growth-hacking techniques to elevate your brand.
  • Governance and Team Alignment: Establish strong governance structures and ensure alignment of your team with your business objectives.


This program is tailored for individuals with an entrepreneurial mindset, for those who have demonstrated resilience in their endeavours. We are here to amplify your efforts. Imagine the support your business could receive to grow, pivot, and scale, all while maintaining the agility characteristic of successful entrepreneurs.

Selection Process

Criteria for Selection

  • Ownership: The company must be fully owned by citizens and must operate as an established entity or market-oriented social enterprise.
  • Operational Experience: The company should have been in operation for a minimum of two years.
  • Value Proposition: The company must present a compelling value proposition and demonstrate potential for significant growth.
  • Management Team: There should be a management team comprising at least two individuals, excluding the CEO or founder.
  • Track Record: The company should have a proven track record of making an impact.
  • Entrepreneurial Mindset: Applicants should exhibit an entrepreneurial mindset and be ready to tackle challenges.

Successful candidates advancing to the next phase of shortlisting will receive notification within a specified timeframe following the application deadline.

Method of Application

To apply, click on the provided link. We recognize the effort you’ve invested, and we are eager to support you on your journey towards advancement. This program is tailored for individuals, both men and women, who embrace challenges, embody entrepreneurial drive, and are prepared to propel their businesses to greater heights.

For Further Details,

Application Deadline: May 6, 2024.

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