United.b Circular Electronics Challenge 2023: A Competition for Pioneering Businesses

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Join United. b in the fight against electronic waste and become a part of the solution; your innovative ideas have the potential to help create a future that is more sustainable for both Africa and Europe.

United. b is putting out a call for inventive new businesses and entrepreneurs to help boost the amount of electrical and electronic equipment that is recovered and to change the recycling circuits that are already in place. Do you believe that your firm has the potential to revolutionize waste management, take the circular economy for electronics to the next level, or to boost consumers’ faith in refurbished products?

Participate right now for a chance to begin experimentation of your solution in conjunction with United.b and its subsidiaries, and don’t miss out on this opportunity!

There is a grand prize of a license to the Accelerator Squared program up for grabs, and you’ll get the chance to exhibit your idea at the African Union and European Union Innovation Festival in Cape Town.


Within the field of electrical equipment, each category is concentrating on the most important components of circular economy circuits.

Waste Management

How can we make the process of collecting, qualifying, and/or sorting waste from electrical and electronic equipment better?


How may the refurbishment of electrical and electronic equipment be made as efficient as possible?


How can we ensure “de-pollution” and the automation of the procedures involved in recycling electrical and electronic equipment?

Global Traceability

How can we make better use of data to provide greater transparency across the product lifecycle and encourage more consumer engagement?


Convince United.b to create a sponsored Proof of Concept so that both parties may begin collaborating on experiments!

Finalist awards include:

Opportunities to conduct a sponsored proof-of-concept trial starting at 5,000 Euros in cooperation with United.b and its subsidiaries

In addition:

  • You are cordially invited to the culminating event in Cape Town.
  • Accessibility using the primary communication routes provided by United.b and EIA
  • A license to use the internet platform known as Accelerator Squared

During the Closing Ceremony, you will get the chance to showcase your idea at a significant AU-EU Innovation event and network with influential members of the European and African innovation ecosystems. This meeting will be attended by upper management from United.b.

The final scene

The final round will take place in Cape Town, South Africa, at the biennial AU-EU Innovation Event.

The closing act

The final round will take place in Cape Town, South Africa, at the biennial AU-EU Innovation Event. This event will bring together significant actors from the innovation ecosystems in both Europe and Africa. It is a one-of-a-kind opportunity to gain exposure on a worldwide scale and to embrace incredible networking possibilities.

During the course of the event, the three companies that have made it thus far will each give a presentation of their idea to a panel of United executives and other specialists in the field of innovation.b.

The date is the 15th of June in 2023.

 Dates applicable on the timeline

  • Dates applicable on the timeline: March 6, 2023, to April 30, 2023, Answer a few questions & submit your 5–10 slides ppt presentation to present your response.
  • Shortlisting: May 1, 2023 – May 14 2023 Partners from United. b and ENRICH in Africa will look over the applications and choose the projects to fund.
  • Final EventJune, 15 2023: The three finalists will be given the opportunity to present their ideas at the Africa-European Union Innovation Festival in Cape Town.

For Further Details, Please Visit:

The deadline for applications is April 30th, 2023.

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